Roblox is piloting a new UGC category. The early numbers are absurd.
Backgrounds opened to a small group of pilot creators on August 6. Since then, 0.2% of their new items have reached 100+ favorites. The next best category, Emote, sits at 3.0%. The average across every other category is 1.0%.
Backgrounds is a limited pilot: only approved creators can publish, which keeps supply low and hit rates high, for now.
Share of items reaching 100+ favorites (created in the last 10 days)
Items uploaded in the last day or two have not had time to accumulate favorites yet, so recent uploads undercount their eventual reach. If anything, these numbers are conservative.
New Background items per day
Pilot creators are uploading about 51 new Backgrounds a day, and the category has not even opened to the public yet.
The current Background leaderboard
| # | Item | Creator | Price | Favorites |
|---|---|---|---|---|
| 1 | Happy Hamster Rainbow Unicorn Meme Background | winterden | 200 R$ | 106.4k |
| 2 | Ethereal Eerie Winter Forest Emo Soft Background | winterden | 200 R$ | 75.0k |
| 3 | Soft Ethereal Angelic Gloomy Pretty Flowers | Amazing Backgrounds | 200 R$ | 50.5k |
| 4 | Staring Cat Explosion Funny Cute Meme Background | winterden | 200 R$ | 47.3k |
| 5 | Black Full Moon Gothic Vampire Background | duskdeeri | 200 R$ | 46.3k |
| 6 | Pizzeria Stage Spotlight | Backgrounds UGCs | 200 R$ | 35.1k |
| 7 | Gothic Cross Background Emo Goth Designer Luxury | ALL IN UGC | 200 R$ | 33.4k |
| 8 | Grunge Forest | fawn emotes | 200 R$ | 32.3k |
| 9 | leopard profile background | WhoseTrade | 200 R$ | 27.6k |
| 10 | Cute Pastel Pink Girl Bedroom | Honeyjuku | 200 R$ | 26.7k |
| 11 | Roblox Classic OG Avatar Editor Background Room | winterden | 200 R$ | 23.5k |
| 12 | Cute Pink Kawaii Soft Pusheen Girl Gaming Room | stariel | 200 R$ | 20.8k |
This is what RoIntel does all day.
Applications for the Backgrounds pilot just closed. 135 creators are inside, printing favorites while everyone else watches. When Roblox opens the next category, or opens this one to everyone, the window will be measured in days. RoIntel is how you see it coming.